President Obama’s social-networking maven

From a feature article in today’s San Jose Mercury News, “Obama’s Bay Area brain trust:”

Sonal Shah

Google.org

The White House hasn’t made it official, but Google.org’s Shah has e-mailed her work colleagues that she’s headed to the White House as director of social innovation and civic engagement. Easiest translation for her title: social-networking maven. Obama has often promised to make the inner workings of government, and his own White House, more transparent and interactive. Shah will be part of a team, including a chief information officer and still-to-be-named chief technology officer, charged with figuring out how to integrate Web 2.0 tools into a government digital network historically hobbled by massive bureaucracy. . . .  “Tweets” from 1600 Pennsylvania Ave. could be coming soon.

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